Brandfluence to End Charitable Fundraising Work on Twitch, Lays Off More than 15 Employees

Brandfluence to End Charitable Fundraising Work on Twitch, Lays Off More than 15 Employees

After four years of working with some of Twitch’s most-watched influencers on charity campaigns, the Atlanta-based marketing agency is reportedly pivoting its business.

Why Twitch's Massive Layoffs Are Horrific for the Future of Gaming

Why Twitch's Massive Layoffs Are Horrific for the Future of Gaming

The Amazon-owned livestreaming service has laid off nearly 1,000 people in a year. Its decisions will impact thousands more.

Charity for Profit: A Look at the Company that Made Millions off Twitch's Most-Watched Fundraising Streams

Charity for Profit: A Look at the Company that Made Millions off Twitch's Most-Watched Fundraising Streams

The marketing agency behind some of Twitch's most successful fundraising streams quietly collected 42 percent of donations.

How the LCS Unraveled in Just Five Days

Riot Games shrunk the most-watched esports league in America in November. It's telling one story, while the teams tell another. Here's the real one.

Why the MrBeast-Endorsed Creator League Fell Apart in Less than 72 Hours

The Creator League, home to some of the world's most popular influencers, found itself mired in controversy during Labor Day weekend.

Why 'The Last of Us' is HBO's Second Most Successful Show in More Than a Dozen Years

The series has broken the video game adaption curse, crossing over from niche game storytelling to a larger part of the nerd culture zeitgeist.

Brandfluence Drops Claims Against Journalist, Three Others in Defamation Lawsuit

After alleging this journalist led a civil conspiracy, the middleman marketing agency's made a significant revision to its December lawsuit.

Brandfluence Drops Claims Against Journalist, Three Others in Defamation Lawsuit

Brandfluence Drops Claims Against Journalist, Three Others in Defamation Lawsuit

After alleging this journalist led a civil conspiracy, the middleman marketing agency's made a significant revision to its December lawsuit.

Jacob Wolf

Why I'm Taking a Role Outside of Journalism, and What's Next

Why I'm Taking a Role Outside of Journalism, and What's Next

When one door closes, another one opens.

Jacob Wolf

Brandfluence to End Charitable Fundraising Work on Twitch, Lays Off More than 15 Employees

Brandfluence to End Charitable Fundraising Work on Twitch, Lays Off More than 15 Employees

After four years of working with some of Twitch’s most-watched influencers on charity campaigns, the Atlanta-based marketing agency is reportedly pivoting its business.

Jacob Wolf

Softgiving Collected $1.65 Million in Charity Donations in 2022, New Tax Records Show

Softgiving Collected $1.65 Million in Charity Donations in 2022, New Tax Records Show

Newly released tax records from the IRS indicate the for-profit company took roughly 46 percent of charitable donations raised by major Twitch stars and YouTubers like Hasan Piker, Asmongold and CallMeCarson.

Jacob Wolf

Why Twitch's Massive Layoffs Are Horrific for the Future of Gaming

Why Twitch's Massive Layoffs Are Horrific for the Future of Gaming

The Amazon-owned livestreaming service has laid off nearly 1,000 people in a year. Its decisions will impact thousands more.

Jacob Wolf

Saudi State-Backed Esports World Cup to Host 'League of Legends' Tournament

Saudi State-Backed Esports World Cup to Host 'League of Legends' Tournament

After running a $45 million esports event in 2023, the Saudi Arabian have now won over the industry's largest publisher: Riot Games.

Jacob Wolf

Charity for Profit: A Look at the Company that Made Millions off Twitch's Most-Watched Fundraising Streams

Charity for Profit: A Look at the Company that Made Millions off Twitch's Most-Watched Fundraising Streams

The marketing agency behind some of Twitch's most successful fundraising streams quietly collected 42 percent of donations.

Jacob Wolf, Hunter Cooke

We've Been Investigating Influencer Charity Streams. One Company Is Already Threatening to Sue Us.

We've Been Investigating Influencer Charity Streams. One Company Is Already Threatening to Sue Us.

We learned that a charity fundraiser used by some of the world's largest streamers took a big cut of the proceeds.

Jacob Wolf

How the LCS Unraveled in Just Five Days

How the LCS Unraveled in Just Five Days

Riot Games shrunk the most-watched esports league in America in November. It's telling one story, while the teams tell another. Here's the real one.

Jacob Wolf

Why Melee's Loss of the Golden Guardians Feels Particularly Defeating

Why Melee's Loss of the Golden Guardians Feels Particularly Defeating

It's been a tough 2023 for one of esports' oldest titles. I'm worried, but hopeful it'll get better.

Prem Thottumkara

Marvel's Majors Problem

Marvel's Majors Problem

The actor behind the titular villain for 'Avengers 5' will be criminally tried in New York in late November.

Jacob Wolf

Overwatch League Shutdown Vote Underway as Activision Blizzard Prepares for Esports' Future

Overwatch League Shutdown Vote Underway as Activision Blizzard Prepares for Esports' Future

After six years of operating the most expensive esports league ever, Activision Blizzard is preparing to shut down the Overwatch League for good. Its new operator? An unsurprising face.

Jacob Wolf

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